It’s just a memo – about how Princeton CarbonWorks makes you faster.
“Cyclists don’t want aerodynamic wheels: They want fast, light wheels. Wheel design
advanced through carbon fiber pushed the envelope, while unfortunately staying confined
by an industry adage “width, depth, weight – optimize one, compromise the others.” This leads
to a practical product offering: shallow to climb, mid to cover distance, deep to haul. The
three depth approach is an easy out. Either meet specific demands (time trial / climbing) or
offer conveniently compromised wheels lacking optimization of anything. Known
compromise makes gear selection painful. It’s a given, buying wheels is a pain.”
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